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New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building

New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building

Posted by Tushar
Google Antitrust Case: Rivals Get Data, Apple Gets Billions

Google Antitrust Case: Rivals Get Data, Apple Gets Billions

Posted by Tushar
The Free Ride Is Over: Publishers Are Putting AI Scrapers on the Meter

The Free Ride Is Over: Publishers Are Putting AI Scrapers on the Meter

Posted by Tushar
No, India Is Not Lifting the TikTok Ban

No, India Is Not Lifting the TikTok Ban

Posted by Tushar
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Must Read

New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building

Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome

Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag

Unpopular Opinion: Why Fear, Pressure and Constraints Shape Us Best

YouTube Shorts Doubles on TV, But Creators Still Get Pennies

Google’s Zero Click Push and the Future of Journalism

Google Antitrust Case: Rivals Get Data, Apple Gets Billions

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Tushar

Tushar Banerjee is a seasoned digital leader, currently serving as Vice President–Digital at a leading mainstream media outlet, where he drives digital transformation, audience growth, and innovative product strategy. With over 16 years of expertise across top mainstream media organizations, Tushar excels in editorial management, content production, and revenue maximization. He holds a master’s in journalism and mass communication from Banaras Hindu University, an advanced marketing certification from Kellogg School of Management, and is trained in design thinking by Stanford GSB. Passionate about mentoring talent, he’s known for shaping high growth digital newsrooms through content innovation and pioneering initiatives.
20 posts
Break the Search Monopoly, Not the Spirit of Innovation
Posted in Digital Age

Break the Search Monopoly, Not the Spirit of Innovation

on August 27, 2025August 27, 2025
Tushar

This week, all eyes are on a US court that may force Google to change the way it operates. The…

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Snapchat Rises, X Ages: Comscore Data Redraws India’s Social Media Map
Posted in Digital Age

Snapchat Rises, X Ages: Comscore Data Redraws India’s Social Media Map

on August 27, 2025August 27, 2025
Tushar

India’s social media ecosystem is undergoing visible shifts, with user age profiles now shaping platform trajectories as much as product…

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No, India Is Not Lifting the TikTok Ban
Posted in News

No, India Is Not Lifting the TikTok Ban

on August 23, 2025August 23, 2025
Tushar

TikTok still banned in India

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Struggling With Prompts? Here’s Some Help.
Posted in Tech Guide

Struggling With Prompts? Here’s Some Help.

on August 23, 2025August 23, 2025
Tushar

Step by step guide on prompt engineering launched by Chat GPT

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Game Over for Real Money Gaming in India!
Posted in News

Game Over for Real Money Gaming in India!

on August 21, 2025August 23, 2025
Tushar

As I watched the government introduce a ban on real money online gaming in Parliament on August 20, 2025, I…

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Super Growth Run for Express Industry, Powered by Quick Commerce: KPMG Report
Posted in News

Super Growth Run for Express Industry, Powered by Quick Commerce: KPMG Report

on August 20, 2025August 20, 2025
Tushar

India’s Logistics Boom

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UPI Data Drifts Overseas. Good Time For A 100% Swadeshi Payments App?
Posted in News

UPI Data Drifts Overseas. Good Time For A 100% Swadeshi Payments App?

on August 19, 2025August 23, 2025
Tushar

UPI is India’s Financial Backbone

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ChatGPT Go Launches at ₹399: OpenAI’s Bold Bet on Making AI Affordable for Indian Users
Posted in News

ChatGPT Go Launches at ₹399: OpenAI’s Bold Bet on Making AI Affordable for Indian Users

on August 19, 2025August 19, 2025
Tushar

OpenAI has just announced ChatGPT Go for Indian users at ₹399, marking a dramatic shift in how global AI companies…

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GroupM TYNY 2025 Report: “CPMs on Quick Commerce Can Rival IPL Rates”
Posted in Ad Matrix

GroupM TYNY 2025 Report: “CPMs on Quick Commerce Can Rival IPL Rates”

on August 18, 2025August 23, 2025
Tushar

Quick commerce in India is making headlines for its rapid reach and innovation. The sector is set to drive 15…

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AI Dependency Crisis: Future’s Biggest Industry Will Be Teaching Us to Think Again
Posted in Digital Age

AI Dependency Crisis: Future’s Biggest Industry Will Be Teaching Us to Think Again

on August 17, 2025August 23, 2025
Tushar

As AI handles routine tasks, many Indians are losing critical thinking and memory skills. The growing dependence on tech means…

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  • New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building
  • Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome
  • Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag
  • Unpopular Opinion: Why Fear, Pressure and Constraints Shape Us Best
  • YouTube Shorts Doubles on TV, But Creators Still Get Pennies

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