A recent empirical study conducted by the Goa Institute of Management in collaboration with Goa University establishes a clear and…
YouTube Shorts Doubles on TV, But Creators Still Get Pennies
“Shorts viewership on Connected TV in India has more than doubled year on year, with over 650 million logged in…
Google Stakes Claim in Quick Commerce Ad Pie with Commerce Media Suite
Let’s imagine this. You are a brand looking to shine during the festive season or tap into the speed hungry…
GroupM TYNY 2025 Report: “CPMs on Quick Commerce Can Rival IPL Rates”
Quick commerce in India is making headlines for its rapid reach and innovation. The sector is set to drive 15…