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New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building

New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building

Posted by Tushar
Google Antitrust Case: Rivals Get Data, Apple Gets Billions

Google Antitrust Case: Rivals Get Data, Apple Gets Billions

Posted by Tushar
The Free Ride Is Over: Publishers Are Putting AI Scrapers on the Meter

The Free Ride Is Over: Publishers Are Putting AI Scrapers on the Meter

Posted by Tushar
No, India Is Not Lifting the TikTok Ban

No, India Is Not Lifting the TikTok Ban

Posted by Tushar
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Must Read

New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building

Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome

Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag

Unpopular Opinion: Why Fear, Pressure and Constraints Shape Us Best

YouTube Shorts Doubles on TV, But Creators Still Get Pennies

Google’s Zero Click Push and the Future of Journalism

Google Antitrust Case: Rivals Get Data, Apple Gets Billions

Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome

Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome

on October 23, 2025
Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag

Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag

on October 17, 2025October 17, 2025
Google’s Zero Click Push and the Future of Journalism

Google’s Zero Click Push and the Future of Journalism

on September 12, 2025September 12, 2025
From US to Japan, Publishers Push Back Against AI Data Grab

From US to Japan, Publishers Push Back Against AI Data Grab

on August 27, 2025August 27, 2025
Break the Search Monopoly, Not the Spirit of Innovation

Break the Search Monopoly, Not the Spirit of Innovation

on August 27, 2025August 27, 2025
Snapchat Rises, X Ages: Comscore Data Redraws India’s Social Media Map

Snapchat Rises, X Ages: Comscore Data Redraws India’s Social Media Map

on August 27, 2025August 27, 2025
AI Dependency Crisis: Future’s Biggest Industry Will Be Teaching Us to Think Again

AI Dependency Crisis: Future’s Biggest Industry Will Be Teaching Us to Think Again

on August 17, 2025August 23, 2025
New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building
Posted in Ad Matrix

New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building

Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome
Posted in Digital Age

Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome

Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag
Posted in Digital Age

Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag

1
Posted in Ad Matrix

New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building

New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building
2
Posted in Digital Age

Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome

Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome
3
Posted in Digital Age

Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag

Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag
4
Posted in Unpopular Opinion

Unpopular Opinion: Why Fear, Pressure and Constraints Shape Us Best

Unpopular Opinion: Why Fear, Pressure and Constraints Shape Us Best
5
Posted in Ad Matrix

YouTube Shorts Doubles on TV, But Creators Still Get Pennies

YouTube Shorts Doubles on TV, But Creators Still Get Pennies

Featured

New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building

New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building

A recent empirical study conducted by the Goa Institute of Management in collaboration with Goa University establishes a clear and often uncomfortable truth for marketers....
Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome

Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome

The buzz around ChatGPT’s new Atlas browser and its cousin Comet has reignited debate over the future of web browsing. Both products represent a new...
Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag

Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag

In just two years, the conversation around AI risk has shifted dramatically. What once felt like speculative boardroom chatter is now firmly anchored in corporate...
Unpopular Opinion: Why Fear, Pressure and Constraints Shape Us Best

Unpopular Opinion: Why Fear, Pressure and Constraints Shape Us Best

Fear, constraints and pressure are often painted as villains in our lives, but if we handle them wisely, they can become powerful allies. The truth...
New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building

New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building

Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome

Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome

Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag

Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag

Unpopular Opinion: Why Fear, Pressure and Constraints Shape Us Best

Unpopular Opinion: Why Fear, Pressure and Constraints Shape Us Best

New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building
Posted in Ad Matrix

New Study Finds UGC Content May Get Reach But Isn’t Great For Brand Building

on December 29, 2025December 29, 2025
Tushar

A recent empirical study conducted by the Goa Institute of Management in collaboration with Goa University establishes a clear and…

Learn More
Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome
Posted in Digital Age

Why ChatGPT’s Atlas and Comet Browsers Are a Bigger Threat to Microsoft Edge Than to Google Chrome

on October 23, 2025
Tushar

The buzz around ChatGPT’s new Atlas browser and its cousin Comet has reignited debate over the future of web browsing.…

Learn More
Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag
Posted in Digital Age

Boardrooms to Balance Sheets: How AI Risks Became the New Corporate Red Flag

on October 17, 2025October 17, 2025
Tushar

In just two years, the conversation around AI risk has shifted dramatically. What once felt like speculative boardroom chatter is…

Learn More
Unpopular Opinion: Why Fear, Pressure and Constraints Shape Us Best
Posted in Unpopular Opinion

Unpopular Opinion: Why Fear, Pressure and Constraints Shape Us Best

on September 15, 2025September 15, 2025
Tushar

Fear, constraints and pressure are often painted as villains in our lives, but if we handle them wisely, they can…

Learn More
YouTube Shorts Doubles on TV, But Creators Still Get Pennies
Posted in Ad Matrix

YouTube Shorts Doubles on TV, But Creators Still Get Pennies

on September 14, 2025September 14, 2025
Tushar

“Shorts viewership on Connected TV in India has more than doubled year on year, with over 650 million logged in…

Learn More
Google’s Zero Click Push and the Future of Journalism
Posted in Digital Age

Google’s Zero Click Push and the Future of Journalism

on September 12, 2025September 12, 2025
Tushar

Google’s drive to make zero click search the default is not just a technological shift. It strikes at the economics…

Learn More
Google Antitrust Case: Rivals Get Data, Apple Gets Billions
Posted in News

Google Antitrust Case: Rivals Get Data, Apple Gets Billions

on September 4, 2025September 4, 2025
Tushar

The long running antitrust case against Google finally reached a judgment this week, and the outcome is a classic mix…

Learn More
The Free Ride Is Over: Publishers Are Putting AI Scrapers on the Meter
Posted in News

The Free Ride Is Over: Publishers Are Putting AI Scrapers on the Meter

on September 4, 2025September 4, 2025
Tushar

The uneasy relationship between artificial intelligence companies and online publishers is fast becoming a fight over money and control. AI…

Learn More
Google Stakes Claim in Quick Commerce Ad Pie with Commerce Media Suite
Posted in Ad Matrix

Google Stakes Claim in Quick Commerce Ad Pie with Commerce Media Suite

on September 1, 2025September 1, 2025
Tushar

Let’s imagine this. You are a brand looking to shine during the festive season or tap into the speed hungry…

Learn More
From US to Japan, Publishers Push Back Against AI Data Grab
Posted in Digital Age

From US to Japan, Publishers Push Back Against AI Data Grab

on August 27, 2025August 27, 2025
Tushar

I have always believed that innovation and respect for creators need not be at odds. Yet, as I watch generative…

Learn More

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